London Design Museum Celebrates 70 Years of Land Rover Innovation
London Design Museum Celebrates 70 Years of Land Rover Innovation! This past April marked Land Rover’s 70th Anniversary and the special date was commemorated with World Land Rover day. Prof Dr Ralf Speth, Jaguar Land Rover CEO, said about Land Rover on this day, “Land Rover was born with the launch of a single vehicle. Today our family of SUVs is a testament to the pioneering spirit of innovation that has characterized Land Rover for seven decades. Our family of Defender, Discovery and Range Rover models provides unrivaled capability, versatility and luxury, giving us the perfect foundation for another 70 years of success.”
To further celebrate the British brand’s success the London Design museum has reupholstered their atrium seating with 18 original materials used in Land Rover vehicles from 1948 to 2018 and is being termed the Material Innovation installation. It includes fabric from the first Land Rover (1948), the cloth designed with Sir Paul Smith for his special edition Land Rover Defender (2015) and an innovative, sustainable textile developed by Kvadrat for the Range Rover Velar (2017) as a premium alternative to leather.
“The Land Rover is one of the great design success stories. This installation is a great opportunity for our visitors to see seven decades of new thinking about textiles in the context of vehicle design. And this is one part of the museum where we are definitely saying please touch.” – Deyan Sudjic, Director of the Design Museum
Learn more in the video below: