Land Rover Shares Video Highlighting Design Changes
Land Rover Shares Video Highlighting Design Changes. Last week we shared and interview with Land Rover Design Director and Chief Creative Officer, Gerry McGovern which addressed what led Land Rover to begin focusing more heavily on design. “The fundamental change came when Tata Motors (from India) bought Jaguar Land Rover. Ratan Tata himself is trained as an architect. He was responsible for making sure that design was at the core of everything we do. One of the first questions he asked was, “Why does design report to engineering?” Tata explained how design needed to be an entity in its own right. It changed straight away. That made a massive difference in the culture, particularly at Land Rover, which was about functionalism. Design was just seen as an addition. That was a fundamental shift,” McGovern said.
Now Land Rover has released a video highlighting design changes in the Range Rover over the years, celebrating five years of the SUV’s iconic styling. According to this source, “Range Rover was one of the first vehicles to deliver permanent all-wheel drive while many others were still selectable. In fact, the four-door Range Rover was introduced in 1981 and in 1982 the carmaker had already brought in the automatic transmission in Range Rover. By 1989 the luxury SUV was the first 4×4 to be fitted with anti-lock brakes (ABS) and in 1992 it became the first SUV in the world fitted with electronic traction control and automatic electronic air suspension.” Check out the video below: