JLR Wins Trademark Battle Over Land Rover Defender
JLR Wins Trademark Battle Over Land Rover Defender. Recently Jaguar Land Rover went into a battle with Canadian company Bombardier Recreational Products (BRP) over the use of the name Defender which has been trademarked by the company for its legendary model which was in production from 1948-2016. Although the model ceased production this year, we have reported that a more technologically superior successor is in the works.
The company developed and marketed an all-terrain vehicle that was coined as a “fun, recreational off-roader” and named it a Defender. The High Court issued a Consent Order agreeing that BRP infringed on the Defender Trademark. BRP will abandon a current EU trademark application for its Defender and has given assurances that it will not seek to register another mark within the EU for Defender or other similar variants such as Defender Max or Defender Pro. Moving forward, BRP must remove the badge from all goods, including any promotional material such as brochures, web pages, and more in the EU. The company must also pay for legal costs and damages.
Jaguar Land Rover’s legal director Keith Benjamin said: “We welcome this ruling, recognising the enforceability of our intellectual property rights and preventing use by third parties. The Land Rover Defender is an iconic vehicle that is part of Jaguar Land Rover’s past, present and future. The success of our business is based on unique design and engineering attributes, and we intend to protect the brand robustly around the world.”